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品牌联盟(北京)咨询股份公司简介

日期:2008-01-01  浏览:3967  来源:品牌联盟网

品牌联盟四大活动简介

Introduction to Four Major Events of Brand Union

  一、综述

  General Information

  品牌联盟(北京)咨询股份公司(简称品牌联盟)始创于1996年,是一家以“赋能中国品牌”为使命的品牌链接与提升平台,于2016年8月登陆新三板(股票代码837940)。自成立以来,品牌联盟先后得到了二十余位国家领导人及外国政要的关怀与支持!

  作为国内最早搭建品牌活动平台的公司之一,品牌联盟先后创办了中国品牌节、品牌年度人物峰会、品牌女性高峰论坛、新三板品牌峰会四项国内颇具知名度和影响力的大型品牌活动,汇聚了政府、协会、品牌创始人、科学家、专家学者、文体名流、媒体人、职业经理人等各类资源,并为他们提供品牌的链接与提升服务。

  品牌联盟构建了品牌大数据、品牌活动、品牌教育与品牌咨询四级漏斗式商业模型,为中国品牌提供从品牌数据查询、诊断、评估服务,到品牌表彰、行业交流、政策解读、资源整合、资本对接,再到BMBA培训、品牌顶层设计与个性化品牌广告公关及数字营销的多层级品牌服务。每年,有超过5000位企业家及各界精英参与品牌联盟组织的各项活动。

  为更好地为品牌服务,品牌联盟建立了顾问委员会、品牌联盟智库、核心专业团队与外延服务团队四级服务体系,通过强大的资源优势为中国品牌赋能,链接与提升价值。十届全国人大常委会副委员长、中国关心下一代工作委员会主任顾秀莲女士担任品牌联盟顾问委员会名誉主席,澳大利亚第26任总理陆克文先生出任品牌联盟全球顾问委员会主席,中国品牌之父艾丰先生担任品牌联盟智库主席,著名经济学家刘纪鹏先生担任首席经济学家。

  品牌联盟先后为居然之家、吉利、海尔、汾酒、汉能等上百个品牌提供品牌服务,并为国资委、商务部、四川省、贵阳市、青岛市、中关村等政府相关部门提供品牌咨询服务。

  此外,品牌联盟整合了业界的主流媒体资源,与中央电视台、分众传媒、航美传媒、乐幕传媒、今日头条、凤凰都市传媒、隧道酷媒等国内知名媒体达成了长期的战略合作伙伴关系。

  作为中国品牌事业坚定的推动者和参与者,品牌联盟正奉行“客户第一、简单高效、开放协作、诚信担当”的价值观,为赋能中国品牌而不懈努力!

The Brand Union (Beijing) Consulting Co., Ltd. (Brand Union), founded in 1996, is a platform established for linking and promoting China Brand and “Energizing China Brand”. It was listed in the New OTC Market in August 2016 (stock code 837940). Since its inception, the Brand Union has received the care and support of more than 20 national leaders and foreign political figures!

As one of the earliest companies to build a platform for conducting brand activities in China, the Brand Union has successively initiated five domestically well-known and influential major brand events such as China Brand Festival, THE ANNUAL INFLUENTIAL BRANDER, BRAND WOMAN SUMMIT, and THE SESSIONS NEEQ SUMMIT, which gathered varieties of resources including government, associations, brand founders, scientists, experts and scholars, celebrities in the fields of literature, art and sports, media people, professional managers, etc., providing them with the services of brand linking and promotion.

Based on its fourstage funnel business model composed of brand big data, brand event, brand education and brand consulting, Brand Union supplies Chinese brands with multi-level brand services from brand data query, diagnosis and evaluation to brand recognition, industry exchange, policy interpretation, resource integration, capital docking, and BMBA training, brand top-level design and public relation activities for personalized brand advertising, digital marketing, etc. Every year, the events organized by Brand Union attracted more than 5,000 entrepreneurs and elites from all walks of life to participate in.

In order to better serve the brands, the Brand Union has established a four-level service system of advisory committee, Brand Union think tank, professional core team and extension service team, energizing, linking and promoting Chinese brands values with its powerful advantages in resource. The top positions of Brand Union are taken by Chinese celebrities, for example, the Honorary Chairman of the Advisory Board of Brand Union by Mrs. Gu Xiulian, the vice chairman of the standing committee of 10th National People's Congress and the director of China Cares for the Next Generation Working Committee; the Chairman of the Global Advisory Committee of Brand Union by Mr. Kevin Rudd, 26th Prime Minister of Australia; the Chairman of Think Tank of Brand Union by Mr. Ai Feng, Father of Chinese Brand, and the Chief Economist of Brand Union by Mr. Liu Jipeng, a famous economist.

Brand Union has provided over one hundreds of famous brands such as Easyhome, Geely, Haier, Fen Liquor, Hanergy, etc. with brand services, and the State’s organs such as SASAC, Ministry of Commerce, and the relevant

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